Wednesday, 26 August 2015

Candy Crush Saga

Candy Crush Saga is a match-three puzzle video game released by King on April 12, 2012 for Facebook, and on November 14, 2012 for iOS, Android, Fire OS, Windows Phone, Windows 10 and Tizen. As of March 2013, Candy Crush Saga surpassed FarmVille 2 as the most popular game on Facebook, with 46 million average monthly users. It is a variation on their browser game Candy Crush. In November 2013, the "Dream world" expansion was launched, creating nocturnal-themed but more difficult versions of previously released levels. In December 2014, the game was released for Windows Phone.
The game is periodically updated, adding new "episodes" and more playable levels; new levels are updated first on Facebook followed by Android and iPhone.Candy Crush Saga has "episodes" of 15 levels each (the first two "episodes" have only 10 levels). An update to the game in November 27, 2013 added the "Dream world" levels, giving players the opportunity to replay older levels with a new mechanic, which was also periodically updated. As of July 2015, the Facebook edition has over 1100 regular levels with new levels added regularly, while Dream world concluded at 665 levels.
Candy Crush Saga had over ten million downloads in December 2012 alone. In July 2013, it was, estimated that Candy Crush Saga at the time had about 6.7 million active users and earned revenue of $633,000 per day in the US section of the iOS App Store alone. In November 2013, the game had been installed 500 million times across Facebook and iOS and Android devices. According to Business Insider, Candy Crush Saga is the most downloaded iOS app for 2013.

Candy Crush received particular mention in Hong Kong media, with reports that one in seven Hong Kong citizens plays the game. The game is also featured inPsy's music video "Gentleman". In December 2013, King entered the Japanese market with a series of television commercials in Japan, and by December 4 it had become the 23rd most downloaded game in Japan on Android devices and number 1 most downloaded from the App Store. As of 2015, the game had over 100 million total installs via Google Play and ranked #3 in Great Britain among puzzle games downloaded from the iOS App Store. 

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